Lesson 5: Triple Black Belt Entrepreneur

Solving multiple market problems at the same time. That’s next level.

Triple Black Belt Entrepreneur:

• What if you could do more than just make money or maximize shareholder value? Thinking like a triple black belt entrepreneur allows us to tackle multiple market problems simultaneously. By combining seemingly unrelated ideas, we can develop unique solutions that address multiple problems, serve many user groups, and scale the impact.

Example: Philip Wilson and Ecofiltro:

• Philip Wilson's journey with Ecofiltro exemplifies the power of innovation in addressing complex challenges. By transforming clay pots into water filters and selling them affordably, Ecofiltro has made clean water accessible to thousands of families in Guatemala.

Story of Impact:

• Wilson's journey started with a realization: traditional charity wasn't enough to solve Guatemala's water crisis. By shifting to a business model that empowered families to purchase filters, Ecofiltro transformed lives while maintaining dignity and pride.

Achieving Scale with Purpose:

• Ecofiltro's success lies in its ability to scale impact sustainably. By selling over 600,000 filters and creating jobs in the process, Ecofiltro demonstrates the potential of social entrepreneurship to drive positive change at scale.

Lessons from MVPs:

• The stories of Zappos and DoorDash highlight the importance of starting small and testing ideas through minimal viable products (MVPs). These companies began with simple prototypes to validate their concepts before scaling up.