Lesson 5: Doctor Bon Ku Pitch — Impact Junkie - Do more with what you've been given.

IN THIS LESSON

1. Establishing Credibility: Personal Story and Background

Note how he establishes credibility through personal anecdotes and professional background.
Consider sharing your own experiences to engage your audience and build trust.

2. Unpacking the Complexity of the Problem

Introduce the problem in a captivating manner, using questions and plot twists to grab the audience's attention.
Craft compelling questions to prompt critical thinking and curiosity among your audience members.

3. Building Empathy: Connecting with the Audience

Foster empathy by sharing relatable stories or real-life examples that resonate with your audience's experiences.
Emphasize the human impact of the problem to evoke emotional engagement and understanding.

4. Providing Evidence: Supporting Claims with Data

Support your story and recommendations with credible data and research findings.
Use visuals such as graphs or charts to present data in a clear and impactful manner.

5. Inspiring Action: Call to Action and Conclusion

Conclude your presentation with a compelling call to action, motivating the audience to take initiative and implement proposed solutions.
Provide clear instructions on how audience members can get involved or support the cause.