Lesson 6: Who is the Hero?

Keep those you are serving at the center of the narrative and be a supportive guide rather than the focal hero.

Let's explore how some of the world's largest companies, like Google and Apple, craft narratives that empower their users to be the heroes of their stories. Understand the importance of being a guide rather than the hero.

Key Insights:

1. Google's Approach:

   • Google's Super Bowl ad exemplifies their focus on showcasing how their products help individuals solve real-life problems. Instead of highlighting technical details, they emphasize user experiences, stories, and pain points, making the audience the hero of the story.

2. Apple's Perspective:

   • Similarly, Apple's "Behind the Mac" campaign celebrates creativity and the creative process. Rather than boasting about technical specifications, they position their products as tools that empower users to achieve their creative ambitions.

3. Empowering the User:

   • Both Google and Apple prioritize making their users the heroes of their narratives. By centering the story around the user's journey and aspirations, they create emotional connections and inspire action.

4. Edna Mode's Role:

   • In The Incredibles, Edna Mode serves as a guide for the superheroes, helping them embrace their identities and capabilities. Her role underscores the importance of guiding and supporting others on their journeys.

5. Being the Guide:

   • Organizations and leaders should aim to be guides rather than heroes. By providing support, guidance, and tools, they empower others to overcome challenges and achieve success.

Moving forward:

• As we embark on our innovation journey, let's remember the power of storytelling in empowering others. By prioritizing the user's experience and acting as guides in their stories, we can create narratives that resonate deeply and drive positive change.